Practi transforms law firm revenue from hourly to subscription.
Mathew Kerbis, CEO | Shomari Ewing, CTO | hello@practi.ai
Legal billable hours suck.
No one likes it.
AI makes law firms unprofitable.
AI automates 75% of billable hours
Source: Based on Clio Legal Trends Report of 200k+ US Lawyers
Practi is NOT another AI solution.
Hundreds of AI tools exist. Some will win. We're focused on what comes next.
Practi is a Business Model Solution.
Solving the looming revenue crisis for billable hour law firms.
People already subscribe to AI and ask for legal advice.
Our Vision
Everyone subscribed to a lawyer.
Practi makes that easy for law firms.
Up and Running in Under 10 Minutes.
Pricing Strategy
1
First Client Free
Except Stripe fees
2
Beta: $20/month
All available features
3
Post-Beta: $100-$200/month
Basic to all features
4
Revenue-Based Increases
When firms reach thresholds (e.g., $20k/month via Practi)
Practi Market Opportunity
$1B+
Total Addressable Market
500K
Potential Lawyer Users
In the United States
$150
Average Monthly Price
60K
Customers to $100M ARR
Just 12% of the market
Early Traction and Market Validation
1/14/26
Soft Launch Date
19
Fully Onboarded
60
Users
3
Paying Users
The Team
Mathew Kerbis, CEO
  • The Subscription Attorney
  • National, award-winning legal disruptor (twice)
  • 45k+ views as podcast host and thought leader
  • 12k+ followers across platforms
  • 40+ annual speaking engagements
Shomari Ewing, CTO
  • Software developer of 10+ years
  • Ex-Google
  • Ex-Twitter
  • Ex-Amazon Web Services
  • Formerly in sales for 5 years
Practi transforms law firm revenue from hourly to subscription.
Mathew Kerbis, CEO | Shomari Ewing, CTO | hello@practi.ai